If you’ve missed the whole activated charcoal beauty trend, where have you been? From peel off charcoal face masks, to pore refining charcoal cleansers and face scrubs, 2017 has been the year that beauty brands became obsessed with the deep cleaning power of, well, coal. Now the charcoal love has spread to toothpaste. Whitening toothpaste, to be exact.
We know what you’re thinking—how can a soot-black toothpaste possibly leave your teeth pearly white? While it might not have quite the same effect on the bristles of your toothbrush, activated charcoal is indeed a natural teeth-whitener, which is why it’s the key ingredient in Ecodenta’s Extra Black Whitening Toothpaste with Black Charcoal & Teavigo, £4.99.
This isn’t the stuff you’ll find in the fire grate, however. Activated charcoal has been through a special refining process, where it’s dried, reheated and oxidised, to turn it into a cleaner, more porous substance. It’s these tiny pores on the surface of the charcoal particles that make it such a powerful stain buster. To simplify the science of it all, these little holes effectively ‘suck up’ any toxins that come into contact with it, including any debris or bacteria that might yellow your teeth.
To boost the teeth whitening power of the charcoal, Ecodenta have also added Teavigo, an antioxidant green tea extract, to their black toothpaste, which helps to fight plaque, bacteria and tartar buildup, all of which can contribute to more staining. Who doesn’t love a tag team, eh?
Love this? For more beauty tips, news and tutorials see what’s new on Beauty Unboxed today.