Here’s Why Millennial Pink Is The Colour Of Now…

Pink is having a moment. Perhaps this IS pink’s moment, because designers can’t get enough of it. Perhaps started with rose gold, which until a few years ago was yellow gold’s less desirable cousin. Or maybe it was Pantone celebrating all things pink in 2016 when it named rose quartz at its colour of the year and the dusky pink of pale dogwood as a shade to watch. In any event, the sort of muted baby pink that’s been dubbed ‘millennial pink’ is THE most desirable colour of 2017.

Clearly pink is one of the easiest colours on the spectrum to slip into your beauty bag, so here are some ways to keep your beauty bag bang-on-trend with all things millennial pink…

Cleanse your face
Just like millennial pink, cleansing brushes had a massive moment a few years back, and they are still hugely popular if you’re looking for thorough and efficient daily cleansing. The Clarisonic Mia Fit, £170, uses sonic power to supercharge your cleanse while also stimulating circulation, prepping skin for topical skincare and being six times more effective than a manual cleanse…

If you love micellar water then you’ll adore Clinique’s gel version, 2-in-1 Cleansing Micellar Makeup Remover, £17. It still removes dirt and makeup, but word on the street is it’s an excellent cleanser if you have lash extensions.

Paint your nails
There are very few beauty products out there that really do suit everyone, but Essie Ballet Slippers, £7.99, is one of them. It prettifies all nails and finds that perfect balance between opaque and translucent so the finish doesn’t look streaky.

Tint your cheeks
If you’re a fan of a multipurpose beauty buy and you like to stay on-trend with all things colour then you’ll be crazy for this versatile liquid Benefit Lollitint, £25.50. Why not go the whole hog and do an entire monochrome look and use it on your eyes too? Or if your fair-toned, the subtle pink highlights in Laura Geller Baked Gelato Swirl Illuminator in Charming Pink, £21, will be super flattering. You see, they don’t jar with your natural colouring in the way that more yellow or bronze based highlighters can, plus it’s a lot less aggressive than those white accents that end up looking metallic and false.

Paint your lips
Everyone deserves to have a lip gloss that matches their own lip colour – it’s a game-changer in pursuit of a natural no makeup makeup look – and if you have pink-toned lips Buxom Lip Polish in Erin, £15, could make a perfect match.

Dress your eyes
Pink eyeshadow is actually a lot more flattering than you might think and looks especially good on blue eyes. The shade of Kiko Eyeshadow in 61, £5.90, is millennial to its core – it’s soft, subtle and hits that sweet spot between baby pink and something whipped and sherberty.



Beauty Editor