There’s nothing quite like word of mouth when it comes to making a beauty product cult. Whether you’re telling your best friend about the new face cream that’s totally transformed your complexion, or that girl at work who constantly sports a lit-from-within glow lets you in on the illuminator she owes her thanks to, once we’ve discovered a product we love we want to spread the word about its awesome-ness.
It’s a similar reaction when we hear a product is a constant sell-out, after all, people wouldn’t be buying it time and time again if there wasn’t something incredible about it, right?
With this in mind, we weren’t massively surprised when we heard recently that one of our all-time favourite cleansers, Liz Earle’s Cleanse & Polish, is sold every 20 seconds worldwide. Yep, one bottle every twenty seconds.
With this in mind, here are a few other cleansers that have earned cult status within the beauty industry, whether that’s because they constantly sell out or have simply been hailed magic in a bottle….
Avene Cleanance Cleansing Gel
If you suffer from blemish-prone or oily skin, this cleanser is for you. It’s gentle yet effective, as it helps to purify and regulate oil production, but doesn’t leave skin dry or tight. The soap-free formula will cleanse and soften, while the addition of ‘eau thermale’ in Avene’s entire skincare range is used to treat a plethora of skin issues
£8.25 at Boots
Mario Badescu Enzyme Cleansing Gel
This non-foaming gel cleanser works to remove the day’s makeup and dirt, while the inclusion of papaya extract (an alpha-hydroxy acid) helps to break down any build up, leaving your complexion refreshed, healthy and clean.
£13 at Beauty Bay
Cetaphil Gentle Skin Cleanser
Often found backstage at the shows, makeup artists love this for cleansing and caring for models’ skin when the ravages of fashion week can disrupt their complexions. The soap-free formula removes everything from makeup to dirt, as well as the build-up of impurities that can lead to breakouts – all while keeping skin soft and hydrated.
£12.99 at Boots
Lancome Galatée Confort Gentle Facial Cream Cleanser
Ideal for dry skin, this gentle cleansing milk will comfort your skin while removing all signs of makeup. It’s enriched with honey, almond extract and milk proteins, it leaves your skin feeling moisturised, clean and supple.
£23.50 at Boots
NIOD Sanskrit Saponins
Like many NIOD products, this cleanser quickly earned itself cult status. Designed to clean makeup-free skin (use another cleanser first to ensure any makeup is off your face), it removes dirt, dead cells and excess oils in a bid to leave your skin super clean and clear. In other words, if you tend to suffer from congested skin, using this 3 times a week will solve all your woes.
£21 at House of Fraser
Rosa Centifolia No.1 Purity Cleansing Balm
No.1 by name, No.1 by nature. Infused with rose, Ren’s much-loved cleansing balm transforms into a rich milk once it’s applied with water, melting away dirt and makeup (even waterproof) and leaving skin calm, purified and radiant.
£25 at Ren Skincare
Clinique Pep-Start 2-in-1 Exfoliating Cleanser
This two-in-one formula combines gentle cleansing with a light exfoliation, lifting away dirt, dead skin cells, makeup, excess oil and impurities while also prepping your skin for any makeup that follows.
£16.50 at John Lewis