With over 25,000 people on the waiting list, a whole host of stellar reviews and a price tag coming in at under £10, The Ordinary‘s first foray into foundation is well and truly taking the beauty world by storm. It’s not surprising really, as the science-flexing skincare brand has been flying high since it first launched last year.
With two formulas to choose from – Serum Foundation for those after a dewy, lightweight and natural finish and Coverage Foundation for anyone after more coverage – they’ve covered all bases and there’s also plenty of colour choice. In fact, the shades are apparently so natural that 3 colours or more should suit your skin tone.
The pigments in both formulas are suspended in something the brand refer to as a ‘spreadability system’, which basically means they provide even coverage, are really blendable and ultimately, leave your skin looking totally natural. Oh, and if that wasn’t enough they’re also long-lasting and durable – as in get you through an entire day in the office and by 6pm it still looks like you’ve just applied them.
Basically, we’re totally sold.
The Ordinary Colours Foundations, from £5.70