Aerin Lauder’s Instaglam Life

Life is looking good for Aerin Lauder, granddaughter of the famed Estée.

Having embarked on her own lifestyle brand, aptly named AERIN, she’s curated an edit of all things beautiful from timeless accessories to gold sea urchin boxes to house your trinkets in. But it’s her covetable make-up collection and her wardrobe of timeless fragrances, both easy to wear and beautiful to behold, that have beauty editors devoted.

GLOSSYBOX caught up with Aerin in New York, where she shared some of her favourite moments captured on her Instagram feed.

Aerin Lauder at Bergdrof's

“I love the way Bergdorf’s features the AERIN Beauty range and our beauty accessories side by side. It’s a great representation of the brand and the way people shop. I try to visit often to talk with consumers and our amazing beauty advisors.”

Aerin Lauder: Inspired by nature

“I’ve always been inspired by nature, which influences the AERIN collections. I love being by the ocean too.”


AERIN Waterlily Fragrance perfect for warm weather

“Our Waterlily Sun fragrance, essential gold bangles and new Capri sandals are perfect for warm weather holidays – I packed all three for a recent spring break trip to the Bahamas.”

Ome of Aerin's favourite Estee Lauder products

“The recently launched Estee Lauder Re-Nutriv Ultimate Diamond Transformative Energy Crème is one of my new favourite products. I love that it makes my skin look radiant even on a long trip.”

AERIN Rose Balm Lipstick

“Florals are essential to the AERIN brand DNA. Our Rose Balm Lipstick features a luxe balm texture, medium coverage and shine finish.”


A friendly welcome

“Placing fresh flowers and beauty essentials in guests’ bathrooms is a nice way to welcome friends.”



Writer and expert