Editor's Picks

Our Favourite Hidden Gems From lookfantastic’s Newest Brand IT Cosmetics!

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At Glossy, we love sharing with you the newest and most exciting brands in the world of beauty – whether that’s in our monthly boxes (and Limited Editions!) or on the GLOSSYBOX blog. 

And this next one is a brand we’re super excited about… 

IT Cosmetics is a problem-solving makeup and skincare brand that creates skin-loving solutions that truly work. This brand main aim is to empower you to feel your most confident – and it’s now ready and waiting for you to shop on lookfantastic! 

Yes, that’s right, this newest launch is one of our favourites to date and we’re here to show you exactly why you’re going to love it too… 

What Should You Know About IT Cosmetics? 

  • Problem Solving – Developed with clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! 
  • Skin Loving – Expertly formulated for all skin types (even the most sensitive), every product is made with a skin-loving blend of ingredients that are both caring and efficacious. 
  • All About You – Through its products, its actions and its overall mission, IT Cosmetics products is all about you. These products will inspire you to feel more confident!

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Five Hidden Gems We Love In The IT Cosmetics’ Range! 

This month we’re all about ‘Beauty Treasures’ (we’re sure you know it’s our July theme!), and these five products are hidden gems we’re sure you’ll love trying out for yourself…  

Your Skin But Better CC+ Cream with SPF50 

Perfect your complexion with this CC+ cream – the product that’s made IT Cosmetics the household name it is today! Designed to hydrate and nourish, this cream helps skin to have an airbrushed appearance, promoting a flawless look. Working to improve the look of lines, whilst also disguising pores, dark circles and redness, your complexion will seem refined and luminous! 

Fortified with some seriously powerful ingredients – including hydrolysed collagen, hyaluronic acid, vitamins and antioxidants – this cream is full of skin-loving goodness. And, topped off with SPF 50, this cream is an all-round wonder, protecting against the sun’s UV rays too.

Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush

Make applying eyeshadow effortless with this Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush 

This ingenious tool features both an eyeliner tip for precise application, along with a versatile head for applying and blending shadows. Adjusted by sliding the base up, this brush lessens the need for multiple brushes – which we think is pretty handy when all we want to do this summer is travel!

Miracle Water 3-in-1 Tonic

Designed to purify your complexion and balance the appearance of your skin is this Miracle Water 3-in-1 Tonic. Just like its name states, it works miracles, lifting away dirt, impurities and oil – it even effectively washes away makeup! With no need to rinse either, this tonic is easy to add into your routine – we love it as a double cleanser!

Bye Bye Under Eye Illumination

Designed to conceal and brighten your eye area is the IT Cosmetics Bye Bye Under Eye Illumination. This highly pigmented, full-coverage concealer helps to cover dark circles and discoloration, while adding luminosity to the skin – your natural radiance is sure to be discovered! 

Infused with anti-ageing peptides, hydrolysed collagen and hyaluronic acid, this concealer supports a hydrated and plumped eye area. Our top tip, wear this under eye enhancer as foundation to add a lit-from-within glow to your complexion! 

Hello Lashes 5-in-1 Mascara

Want a dramatic eye look? Try out the IT Cosmetics Hello Lashes 5-in-1 Mascara. Delivering length, volume and curl, this black mascara truly does it all. Its triple-action brush extends your lashes from root to tip, creating a false-lash illusion! And with conditioning benefits to this mascara too, you’re sure to be helping your eyelashes become strong and sensational. 

Buy With Your Glossy Credit!

Remember, you can spend your well-earned Glossy Credit on any products on lookfantastic.com! By filling out your surveys and leaving product reviews (as well as reviewing your friends to GLOSSYBOX), you’ll earn Glossy Credit that you can spend on even more beauty buys – and this includes all of these IT Cosmetics hidden gems! 

Not sure what Glossy Credit is? Have a read of our Glossy Credit blog which explains how to build up your credit balance now!   

Subscribe To GLOSSYBOX    

Subscribe to GLOSSYBOX today to not miss out on any of the Glossy fun! You’ll start receiving our jam-packed beauty boxes straight to your door each and every month. But there are also so many more benefits to being a Glossy… think exclusive discounts and priority access to our Limited Edition boxes, 25% discount on the GLOSSYBOX Skincare range and access to our members-only area, the Glossy Lounge. 



Emily Cotton

Emily Cotton

Beauty Editor

I'm someone who loves getting glammed up, but I feel like I never have enough time. Frequently running between work, the gym and seeing friends means my makeup routine is quick and often touched up on the go. Therefore, beauty products that serve as multi-purpose are perfect for me - a blush that works for cheeks and lips is a must in my makeup bag!


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