Skip to main content

How To Apply Skincare Correctly

How To Apply Skincare Correctly
Emily Cotton
Beauty Editor3 years ago
View Emily Cotton's profile

Skincare is such an important part of our daily beauty routine, not least because it ensures our complexion stays hydrated and healthy, but also creates a smooth base for our makeup to go on top of. The question is, are you getting the most from your skincare?

The key lies in both the application technique and the order in which you layer each product. This may sound a little picky, but trust us when we say once you've mastered the art of applying your skincare for optimum benefits, you'll notice a world of difference.

Why? Because how you apply each product is just as important as the products themselves - and it will ensure you get the very best from each and every formula you're putting on your complexion. For example, did you know it's far more beneficial to apply your face serum to moist skin? Yep, really. It means the active ingredients are able to penetrate the skin on a deeper level.

So, to give you a helping hand, simply follow our guidelines below of which order to apply your products in post-cleanse - and how exactly to apply them! It couldn't be easier...


Which Order Should I Apply Skincare Products

We believe the most effective routine for applying skincare products goes as followed:

  1. Toner
  2. Essence
  3. Serum
  4. Moisturiser
  5. Eye Cream
  6. Facial Oil

How To Apply Toner

If you don't currently use a toner, it's time to take note and add one to your routine as the benefits can be seen and felt pretty much instantly. They're formulated with a combination of ingredients from antioxidants to fatty acids that work to repair and restore your skin, and are essentially designed to give your skin a decent dose of what it needs. Make sure you avoid alcohol-based toners, as they're super drying which will irritate your skin. The best time to apply toner is straight after cleansing, simply put a small amount on a cotton pad and dab it over your complexion morning and evening.


Products we love:

How To Apply Essence

For Korean women, essences are an essential step in their skincare routine and we can totally see why. Far lighter than a serum or face cream, the concentrated formula treats your skin on a cellular level, thanks to the inclusion of active ingredients which work to optimise your skin's natural cell turnover rate which, in turn, targets dullness, uneven skin tone and fine lines. After cleansing and toning, apply a little essence to your hand and dab onto your face and neck in upwards motions every morning and evening.


Products we love:

How To Apply Serum

Serums have a higher concentration of active ingredients and can travel far deeper down into the skin that your face cream - it's all thanks to the teeny tiny molecules they contain. The great thing about them is they actually increase the performance and maximise the benefits of any other skincare you're applying. Depending on the formula and ingredients, each serum comes equipped with different benefits so it's just about finding the right serum for you. Apply it to your face after your cleanser, toner and essence and gently press it into the skin using the open palm of your hand. As we mentioned, if you apply serum to damp skin as opposed to dry, the active ingredients will penetrate the skin deeper.


Products we love:

How To Apply Moisturiser

When is comes to moisturiser, many of us apply it incorrectly - and it's so easy to miss an area of your face or neck out. Rather than quickly slathering it on, taking an extra five minutes to really work it into your skin is a sure fire way to ensure it's applied evenly. Another mistake often made is applying duplicate layers when you're suffering from particularly dry skin. You see, the skin can only absorb so much and any excess left on the surface will just end up clogging your pores. Oh, and don't forget your neck - it's an extension of your face and needs attention too! The same applies for both day and night face creams - although the thicker consistency of night creams can take a little more massaging!


Products we love:

How To Apply Eye Cream

The skin around your eyes is incredibly delicate and around 20 times thinner than the rest of your complexion, so it's imperative we look after it with a little TLC via a decent eye cream. Using your fingers, apply it around your eye area in a gentle patting motion. Work your way from the inside corner beneath your eye to the outside corner, then continue the patting motion to apply it along the top of your eyelid.


Products we love:

How To Apply Oil

While face oil isn't for everyone, it can work absolute wonders on your complexion when used a couple of times a week. Best reserved for the evenings due to its texture, you can layer it over serum, but on the nights when you're opting for an oil, skip your moisturiser. The consistency means it's best used as the last step in your skincare routine. Apply a few drops of your chosen oil to your hands, rub them together to warm it up and then press it into your skin using your fingertips. Despite popular belief, you don't need to avoid face oils if you suffer from oily skin - they can actually be a saving grace.


Products we love:

GLOSSYBOX Skincare Offers Tailored Products Just For You  

We know that you all have your individual skincare needs and a one-size–fits-all approach just doesn’t cut it. That’s why our GLOSSYBOX Skincare range offers a variety of products that tackle different skin concerns. Most are suitable for all skin types, but we have developed a few for specific troubles like sensitivity or oiliness.   

Whilst you can browse our full range and choose the products that you think are right for you, we've put together some step by step skincare routines to help get started. 

How And Where To Buy GLOSSYBOX Skincare

As a GLOSSYBOX subscriber, you will receive an exclusive 20% discount on the full range. To purchase your skincare or find out more about each of the products, head to You can also keep up to date with the latest GLOSSYBOX news on Instagram and Twitter @glossyboxuk and on Facebook 

Subscribe To GLOSSYBOX

To receive an exclusive 20% discount on the GLOSSYBOX Skincare range and get priority access, subscribe to GLOSSYBOX now.
Emily Cotton
Beauty Editor
View Emily Cotton's profile
I'm someone who loves getting glammed up, but I feel like I never have enough time. Frequently running between work, the gym and seeing friends means my makeup routine is quick and often touched up on the go. Therefore, beauty products that serve as multi-purpose are perfect for me - a blush that works for cheeks and lips is a must in my makeup bag!