The Avant Primer Preps Your Skin For Flawless Makeup

avant primer

Our ‘Summer Soirée edit features all the beauty must-haves you need to get ready for whatever special occasion or event you have lined up this June. We’ve got 5 incredible products waiting for you, including *drumroll please* a high-end Avant primer worth £85!

Introducing Avant Skincare’s Pro Perfecting Collagen Touche Éclat Primer

Yes you did read that right! We’ve got another amazing Avant product in our box this month (remember how much you loved their night cream from our January edit?), and this time it’s their Pro Perfecting Collagen Touche Éclat Primer.

avant primer

Silky, lightweight and universal, this luxurious primer blends potent ingredients to mattify and soften your skin, while also reducing the appearance of fine lines and wrinkles. It creates the perfect smooth canvas over which to apply your makeup, helping it to look sleeker and last longer!

What’s The Secret?

This Avant primer is formulated with two key ingredients:

  • Cetiol® Sensoft: a versatile oil that balances the pH of your skin and makes your complexion feel softer.
  • Isododecane: a soothing ingredient that coats the skin in a protective layer, reducing the appearance of patchy skin and helping your complexion to stay hydrated for longer.

They work together to improve the elasticity of your skin, while also reducing the appearance of fine lines and wrinkles.

Getting The Most Out Of Your Avant Primer

To achieve flawless-looking and long-lasting makeup, follow these 4 simple steps and make the most of your Avant primer.

avant primer

  1. Use a gentle cleanser to wash your face (why not try Sukin’s cream or foam cleanser?).
  2. Then, apply your usual moisturiser and allow it to sink in.
  3. When your moisturiser has been fully absorbed, apply a pea-sized amount of primer to the centre of your face and gentle massage it into your skin using circular motions. Make sure you get a smooth, even coverage, blending it up to your hairline and over your neck as well.
  4. Allow it to dry completely, then apply your foundation.

Insider Tip: Using too much primer can make your foundation look clumpy. Make sure you blend it in properly and only use a very small amount. It’ll make your indulgent primer last longer too, which is always a plus!

Avant Is The Skincare Brand We All Aspire To Own

Avant is on all our wishlists because their skincare really is effective. They work with the best dermatologists and pharmacists around the world to find delicate and rare ingredients that nourish, restore and transform your skin. After using this Avant primer, the Glossy Team is fully convinced!

Join The Glossy Family

Our ‘Summer Soirée’ edit worth £130 is filled with three highly-pigmented makeup products, as well as essential skincare and haircare to help you get ready for whatever special occasions you have lined up this June. Don’t miss out. Subscribe now!



Beauty Editor