You don’t need me to tell you that there’s a rising global demand for cleaner, healthier, and more sustainably-packaged product. The beauty industry definitely has a part to play, and many brands are working to make natural, effective and environmentally-friendly products.

Among them is Beauty Kitchen, a beauty company that’s on a mission to create the most effective, natural and sustainable beauty products in the world.

Introducing Beauty Kitchen’s Petroleum-Free Natruline Lip Treatment

All of you Glossies will have found Beauty Kitchen’s Natruline 0% Petroleum Lip Treatment nestled inside your ‘Trending Beauty’ May GLOSSYBOX. Made entirely from natural ingredients, this lip care moisturises and protects your lips, giving you a soft, beautiful and healthy pout without harming the environment.

Insider Tip: You can also use it as an eyebrow gel, a cuticle cream or a subtle highlighter.

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A Sustainable Alternative To Petroleum

The clue’s in the name with this one: Natruline is entirely petroleum-free. But why is that a good thing and is petroleum really as harmful as everyone says it is?

The short answer is yes. As a by-product of the oil industry, it’s really bad for the environment (refining petroleum creates air pollution and releases dangerous toxins into the atmosphere). It also doesn’t actually moisturise your skin (more on that below). All in all, you should really try to avoid the stuff.

A petroleum-free alternative is the way to go!

The Benefits Of A 0% Petroleum Lip Treatment

It may come as a surprise to those of you who regularly use traditional petroleum jelly, but those types of lip treatments are actually water repellent. Essentially, this means that while they soften your lips upon immediate application, they aren’t actually hydrating or moisturising your skin.

Instead, they’re creating a seal over your pout that prevents air and moisture from penetrating your lips. Basically, petroleum jelly actually dries out your lips.

Effective and sustainable, Beauty Kitchen’s Natruline Lip Treatment is your 100% natural cure for dry and sensitive lips.

Beauty Kitchen’s petroleum-free Natruline lip treatment however, creates a natural moisture barrier that allows your lips to breathe, hydrating and protecting your pout for up to eight hours. It’s also a lot less greasy than petroleum jelly lip treatments.

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A Brand Committed To Sustainability

Beauty Kitchen hasn’t just created an alternative to petroleum jelly lip treatments though. Their whole range of beauty products is natural and sustainable, both inside and out.

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Natural ingredients

Beauty Kitchen exclusively use unique, sustainable and 100% natural ingredients. All of their products are paraben and sulfate-free and none of them contain synthetic fragrances.

Recycled And Recyclable Packaging

This beauty brand is also committed to make their packaging as eco-friendly as possible. Your Natruline lip treatment, for instance, comes in a tin that is both recyclable and made from 100% recycled tinplate. They also use other brand’s unwanted packaging, like bottles and jars, that would otherwise go to landfill.

Return, Refill And Repeat

Many of their products carry a ‘return, refill, repeat’ stamp. This means you can send your packaging back to them and they’ll wash and reuse it.

Beauty Kitchen really has committed to being environmentally-friendly, and since 2019 is all about sustainability, this petroleum-free Natruline lip treatment is so on-trend!

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Eleanore Nash

Goldielocks

An avid sportswoman, I'm always on the prowl for the latest trending hair and skincare products that will keep my curls bouncy and my skin glowing despite intense exercise. I believe that when you look good, you feel good and it gives you the confidence to always perform at your best.