The woman behind the MODELCO + KARL LAGERFELD collection in our first Limited Edition box of 2018, is CEO and Co-Founder of ModelCo Shelley Sullivan. Shelley is a remarkable businesswoman who’s been a standout in the worlds of fashion and beauty for the past two decades.
We interviewed Shelley to find out more about the incredible collaboration with Karl Lagerfeld and her career in beauty…
The Beginnings of ModelCo
In the 1990s, Shelley was running her own successful model and talent agency in Sydney when she identified a new opportunity in the beauty market. After working with models, makeup artists and celebrities, Shelley created a line of quality, innovative and achievable beauty products.
Q. What would be your one piece of advice to someone wanting to start their own business at 21?
A. Understand the business you are going into! Work out the funds you need to start and then double them!
Q. What made you change your focus to beauty from your model and talent agency?
A. Eight years into being a model agent I was continually listening to what my models wished they’d had in their beauty regime that all the luxury brands weren’t providing. I was also looking at the way they applied make up and tanning products and I was inspired to launch a heated eyelash curler.