Makeup Launches at London Fashion Week 2018

Makeup Launches at London Fashion Week 2018

It’s not just the clothes that catch everyone’s attention when Fashion Week arrives every year, it’s all about the makeup too! This year’s London Fashion Week was all big hair and bold makeup to assist the amazing collections we’ve seen. As the most iconic event in fashion moves on from London to Milan, we’re here to give you the rundown of what makeup brands hit the runway.

Nars X Erdem – Strange Flowers Collection

Erdem is always one to watch at Fashion Week, but this year’s was more so than usual. Erdem and Nars have worked closely together at Fashion Week for five years and this year they have announced a collaboration tilted the ‘Strange Flowers’ collection that has been in the making for two years. Make-up artist Val Garland created three different looks for this years show, each using the forthcoming Nars x Erdem range. Erdem’s designs always feature fantastic blooms so it’s no surprise flowers play a big part in the stunning packaging and wide range of colours we see in the palette’s and lipsticks. Vogue state that the real hero of the collection is the Lip Powder Poison Rose Palette as Erdem loves the effect of ‘stamped-on, really matte red lips’. He says they remind him of his mother who always wore red lips as a sign she was ready to go out and face the world. We’re so excited for the launch of this range so keep your eyes peeled!

Nars and Erdem Strange Flowers Collection

Charlotte Tilbury

Nars weren’t the only ones who surprised us with new makeup treats. Charlotte Tilbury unveiled her latest beauty product via Instagram whilst backstage at the Alice Temperley show. The product titled ‘Hollywood Flawless Filter’ was responsible for creating ultra-dewy skin, which is all the rage at the minute, sported by the runway models. The new drop consists of a complexion boost that also acts as a highlighter and primer. The must-have is available now so get your hands on it by clicking here!

Charlotte Tilbury Hollywood Flawless Filter

Mac Cosmetics

MAC Cosmetics seem to have been MUA’s best friend’s at this years LFW. Their eyeshadows were used to create bold looks that made a statement in a variety of different shows such as Ashley Williams, Bora Aksu, Gareth Pugh, Ashish and more! These looks are screaming 80s nostaligia with the choice of primary colours and only one shade used for each look. Could we be seeing an upcoming beauty trend of ‘fallout eyeshadow’?

Mac Cosmetics at LFW18

Marc Jacobs

It’s no surprise to see Marc Jacobs on the runway, but when it’s cosmetics line appears rather than the clothes it catches our attention. Marc Jacobs was used by makeup artist Miranda Joyce this year at the Matty Bovan show to create these bizarrely wonderful looks. If you want to achieve something as abstract as this we recommend using the Marc Jacobs Eye-Conic Eyeshadow Palette alongside their new Marc Jacobs Shameless Youthful Look 24-Hour Foundation.

Marc Jacobs London Fashion Week


Burberry models always sport the no make-up make-up look at their runway shows and this year’s was no different. At Christopher Bailey’s last Burberry show the models appeared to have a natural glow in complexion created with the brands Fresh Glow Luminous Fluid Base and Fresh Glow Gel Stick, teamed with Liquid Lip Velvet, Lip Colour Contour, Burberry Kisses and Eye Colour Cream and Eye Colour Silk.

Burberry Makeup London Fashion Week

We saw the best of the best at London Fashion week and we can’t wait to see what our favourite brands have planned for next year!

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Alice Keegan

Alice Keegan

Writer and expert

I think it is so important to follow a beauty routine that works for YOU - you don't need to follow the crowd. I am always researching and trying out new looks, products and routines that are fresh and popular amongst the global beauty community to keep up to date with what's on trend and what works best. If you name a product, I've probably tried it.