Makeup

The Most Popular Makeup On Pinterest

Us girls are a lot more comfortable these days about approaching a stranger and saying ‘what lipstick shade is that?’ but if you stopped everyone whose brows were on fleek, liquid lip utterly flawless, or contour on point then you’d never get anything done.

Instead, head to Pinterest. The image-led search engine allows you to see exactly what people are doing with their makeup. If you’re new to Pinterest then think of it like instagram and Google’s love-child, and if you love make-up, and you know we do, then it’s a very happy place full of swatches galore.

If a product gets a lot of pins then you know that a) it does what it says on the tin and b) is probably a suits-all colour, tone or finish that you could safely add to your makeup collection. Here are some of the most popular on Pinterest…

Most pinned highlighter
most-popular-makeup-on-pinterest-mac-illuminator
Highlighting is a simple way to prettify any complexion and skin tone, but that accent that looks natural and doesn’t dominate is harder than you may think to find. This shade is a ‘suits all’ finish that looks like a healthy glow and it also contains Vitamin E to keep those high-points extra nourished.
MAC Mineralize Skinfinish in Soft and Gentle, £24

Most pinned eyeliner
most-pinned-makeup-stila-eyeliner
Hands up if you used to be fearful of a liquid liner, but now you LOVE it? Hours of YouTube tutorials mean there’s no shortage of resources for how to get it right and there are more liquid eye liners on the market than ever before. The best? According to Pinterest beauty fans are nuts for this long-wearing liner and we have a sneaking suspicion it’s the jet-black pigment that makes it so pinned.
Stila Stay All Day Waterproof Eyeliner, £13

Most pinned palette
most-popular-makeup-on-pinterest-lorac-palette

There’s so much to love about this palette: 16 matte and shimmer shadows, a mini eyeshadow primer and a whopping saving – bought separately the palette is worth over double the price. Perhaps this is most pinned because the silky pigments have a great colour pay-off and there’s everything you need for subtle and natural right through to dark and dramatic, and everything between.
Lorac Pro 2 Eyeshadow Palette, $44

Most pinned lipstick
most-popular-makeup-on-pinterest-kylie-lip-kits
The hysteria that surrounds the Kylie Matte Liquid Lip kits is such that websites crash and tears are shed in the pursuit of nabbing a lip liner and liquid lipstick. But there’s no fun in wearing your new Kylie-created lipstick if you can’t show it off – to a huge audience. Numbers are on the rise for coveted kits and if you want to see what the shades will look like on your skin tone then a browse of Pinterest is a good resource before you splurge on the kit, shipping and duty…
Kylie Lip Kit, $29

Most pinned nail polish
most-popular-makeup-on-pinterest-essie

If you thought that the most popular nail shades would be classics like red, blacks and nudes then you’re wrong. It’s actually the grey/slate blue Petal Pushers that wins over the competition. Perhaps it’s because it suits all skin tones or maybe the fact it suits all seasons is what gives it such timeless appeal – and tens of thousands of pins…
Essie Petal Pushers, £7.99

Most pinned lashes
most-popular-makeup-on-pinterest-huda-eyelashes

With over 15 million followers on Instagram Huda has a lot of eyes on her make-up skills and range of cosmetics. Perhaps one of her favourite skus is the collection of lashes available from the Huda Beauty range. Lashes are lashes, right? Wrong. The Huda lashes cover everything from the supernatural to the excessively glam.
Huda Beauty Lashes, £15.50

Most pinned mascara
most-popular-makeup-on-pinterest-benefit-rollerlash
Say hello to the most pinned mascara on Pinterest – and we’re not surprised in the slightest. Benefit’s coveted Roller Lash is renowned for its ability to leave your lashes looking lifted, curled and defined. And what’s more, the clever wand means you don’t even need to use a lash curler. Drawing inspiration from hair rollers, the brush grabs, separates, lifts and curls, while the instant curve-setting formula holds the shape for 12 hours.
Benefit Roller Lash, £19.50

Most pinned foundation
most-popular-makeup-on-pinterest-makeup-forever-foundation
Sometimes, our search for the perfect foundation can seem never ending. Just when we think we’ve met our match, a brand new formula comes onto the scene and totally topples it. With over 40 shades available and designed to give you a photo finish, this delight from Makeup For Ever understandably wins pride of place as the most pinned foundation. The lightweight formula leaves your skin looking like you’re not wearing foundation at all, yet it still leaves it looking utterly flawless.
Make Up For Ever HD Foundation, £29

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GLOSSYBOX

GLOSSYBOX

Writer and expert