With a long list of celebrity fans including the likes of Kendall Jenner and Rosie Huntington-Whiteley, Ouai’s recent launch on British shores has stirred up quite a reaction.
Created by the one and only Jen Atkin, the celebrity coiffeuse in charge of maintaining the tresses of the Kardashian klan, Ouai goes above and beyond your average hair product. You see, not only does it work absolute wonders on your locks, but it incorporates different notes from some of Jen’s favourite fragrances in each formula, from jasmine to gardenia, leaving your hair looking and smelling great.
While the hair oil has a big place in our hearts, it was the wave spray that had us falling head over heels. The downfall of many sprays of this kind is their ‘tackiness’, which leaves your hair looking stiff and unbrushed (but not in a good way). But Jen’s raises the bar somewhat. It’s the perfect formula for waves; separation + flexible hold + texture. Oh, and the added bonus of perfuming your mane with its heavenly combination of magnolia, lily, rose, amber, Italian lemon and white musk.
It’s like textured ‘French girl’ hair, bottled.
Ouai Wave Spray, £22