You’ve no doubt heard a lot about K-beauty’s 10-step skincare routine and you may have caught my blog about G-beauty from earlier in the month. Well, if you really want to be a full-fledged beauty guru, you need to know all about J-beauty skincare too.
Offering ground-breaking products, innovative techniques and insightful skincare tips, J-beauty is going to revolutionise your skincare ritual.
What Is J-Beauty?
J-beauty stands for Japanese beauty and, as its name suggests, encompasses all of the beauty know-how brought to you from this Asian island.
It is founded on a philosophy of prevention and anticipation. Basically, unlike in the UK where we tend to correct damage after it has already happened, J-beauty is all about maintaining healthy skin to avoid damage. Think of it as the skincare-first, makeup second movement.
Innovative And Reliable Formulas
Out of this philosophy of prevention comes innovative formulas that are also reliable. Unlike K-beauty which focuses on delivering instant results, J-beauty skincare products are made for the long game. They use scientific research to ensure that every product is of high quality and will deliver long-term benefits for your skin.
Why Are We Obsessed?
As with a lot of technological advances, Japan is ahead of the game when it comes to creams, serums and SPF products. In fact, much of their skincare features trademarked formulations that are unique to J-beauty. You just can’t get the same results from anywhere else!
Of course, J-beauty isn’t just about skincare. Their haircare and even their makeup is pretty revolutionary too.
What Are The Best J-Beauty Products Out There?
Shiseido: J-Beauty Skincare
Founded in 1872, Shiseido have spent close to 150 years fusing Eastern and Western knowledge to create revolutionary, science-driven products that are formulated with trademarked complexes. While you can explore more from their range here, I’d highly recommend giving their Bio-Performance Glow Revival Cream a try.