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What Is G-Beauty? The Trend Taking The World By Storm

What Is G-Beauty? The Trend Taking The World By Storm
Writer and expert4 years ago
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In the beauty industry, we are constantly introduced to new trends that promise to revolutionise our skin. K-beauty (or Korean beauty) offered us instantaneous results through face masks and quick-fix solutions, while J-beauty (Japanese beauty) taught us to play the long game and use SPF-infused products to prevent damage. Now though, the biggest trend in skincare is much closer to home. G-beauty is taking the world by storm.

What Is G-Beauty?

I’m glad you asked! G-beauty, or German beauty, is all about natural, science-led, multi-functional formulas that benefit your skin.

  • Natural And Efficient Formulas

First and foremost, G-Beauty is famous for its efficient formulas that are made to target specific skin concerns. It isn’t just about luxury or pampering, but instead focuses on your overall wellness.

Most of the ingredients used are natural and organic. They are sourced from biodynamic farms (organic farms that don’t use artificial fertilizers) to ensure that formulas stay clean and pure.

Insider Tip: Did you know that over 1,000 substances used in skincare around the globe are banned in Europe and Germany? This means that G-beauty doesn’t rely on chemicals or synthetics, favouring instead organic ingredients that are proven to benefit your skin.

  • A Scientific Approach

Like most things that come from Germany, G-beauty relies on strict engineering and scientific research. You know that ‘Deutsche Qualitat’ (or German quality) that has come to define famous tech developments by Audi, Mercedes, BMW and Bosch? It’s applied to their skincare too.

How? A large number of G-beauty brands are founded by doctors, scientists and professors.

  • Barbara Sturm (who founded her own skincare range of the same name) is a renowned specialist in rejuvenating, anti-ageing skin treatments and has her own clinic in Dusseldorf.
  • Weleda (which may or may not be featured in a Limited Edition GLOSSYBOX very soon *wink wink*) was co-founded by a German chemist and pharmacist.
  • QMS Medicosmetics was created by Dr. Erich Schulte who researched wounds to develop skincare that actually heals your skin.
  • Augustinas Bader (who founded the skincare range of the same name) is a world-leading stem cell scientist who used his research into cell regeneration to create revolutionary formulas.

Basically, German products boast natural and efficient formulations that do what it says on the packaging. No frills, no fuss.

  • Minimalist Packaging

This no-nonsense approach is also reflected by the often minimalist packaging. Picture a bottle of Nivea body lotion (yes, Nivea is a German brand) and what do you see: a practical bottle, a bold logo, a simple product name and a to-the-point description. The result? A sleek and sensible aesthetic that you just can’t fault.

Why Is G-Beauty So Popular?

For one, these products really do work and have scientific backing. Next, they're the eco-conscious option people are looking for in this time of climate change. What beauty lovers appreciate most with G-Beauty, though, is the ‘less is more’ approach.

While Korean beauty trends may have taught us a rigorous ten-step routine, you have to admit that this approach is expensive, time-consuming and a little over-complicated. The German approach is far more practical.

G-beauty focuses on being efficient and multipurpose, delivering everything your skin needs through three simple steps: cleansing, toning and moisturising. Who doesn’t love that?

What Are The Best G-Beauty Products?

  • Moisturiser: Weleda Skin Food

Reportedly used by Julia Roberts and Victoria Beckham, this award-winning moisturiser has won over A-listers and beauty experts alike. It is formulated with soothing chamomile, revitalising rosemary and sweet orange essential oils that nourish, hydrate and protect your skin. Gently pat a small amount onto your face and leave it to soak in.

Insider Tip: The original formula is quite thick, so if you prefer a lighter formulation, I’d recommend using Skin Food Light. It has all of the same key ingredients and benefits, only in a thinner formula.

  • Toner: Dr. Hauschka Facial Toner

Enriched with anthyllis and witch hazel, this toner helps your skin to renew itself by balancing its moisture levels, regulating oil production and minimising the appearance of pores. After cleansing, mist it over your face and neck, then gently press it into your skin. Your complexion will feel clean, refreshed and firm.

Insider Tip: If you have oily or blemish-prone skin, you should consider using Dr. Hauschka Clarifying Toner instead. It does all of the above, plus it helps to soothe redness and irritation, while also reducing the appearance of blemishes, blackheads and enlarged pores.

  • Nivea Daily Essentials Sensitive 3-in-1 Cleansing Water

Who doesn’t love a multi-purpose product? This cleansing water cleanses your skin, removes makeup and leaves your skin feeling moisturised. You just need to soak a cotton pad or muslin cloth, then sweep it over your skin.

Keep an eye out at your local drugstore and at You'll no doubt see German products on the shelves in no time. Trust me, G-beauty is taking off!

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Header image from Pinterest @arwenimages

Writer and expert
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