Lifestyle

Circular Beauty Is The Latest Eco-Friendly Trend – But What Is It?

Circular Beauty Is The Latest Eco-Friendly Trend – But What Is It?

It’s Recycle Week Glossies! So, in honour of this celebration, I thought I’d introduce you to the latest planet-friendly beauty trend. While you’ll no doubt have read all about shampoo bars and waterless beauty, circular beauty is the latest trend in town.

What Is Circular Beauty?

Essentially, circular beauty involves using food waste to make new and eco-conscious beauty products. From misshapen carrots to ground coffee beans, discarded food is now being turned into luscious skincare products that are good for the environment and even better for your skin.

Why Is Circular Beauty Important?

Did you know that, according to the Food Aware Community Interest Company, 18 million tonnes of food ends up in landfill every year?

As it turns out, 1/3 of the food produced by farmers, 1/3 of food sold in supermarkets and 1/3 of the food in your household gets wasted annually. I think we can all agree that this is a major environmental problem!

That’s why circular beauty is so important. Instead of calling for the production of specific ingredients which would unnecessarily use up more natural resources, circular beauty uses up all of the food that would otherwise go to waste. It’s double the benefit: less food waste and less natural resources wasted.

Stock Up On Your Own Circular Beauty

The big question, then, is which brands are following the circular beauty trend? Here are two that are committed to developing sustainable beauty products.

  • The Body Shop

The Body Shop has created a brand new range of carrot-based skincare to help to reduce food waste.

They’ve launched a Carrot Energizing Face Wash and a Carrot Cream Nature-Rich Daily Moisturiser that are made using naturally wonky carrots that supermarkets won’t sell. All of these misshapen carrots are sourced from British, family-run farms, while the products themselves are lovingly packed into 100% recyclable packaging made from 55% recycled plastic!

  • Beauty Kitchen

Another brand to get involved with circular beauty is Beauty Kitchen! While you may already be familiar with this brand (remember the lip balm from our May 2019 ‘Trending Beauty’ box?), they are getting involved with lots of clean beauty initiatives you may not have heard of before.

In 2018, for example, they launched a limited edition Berry British Sustainable Beauty Oil which was made using the waste generated by the fruit juice-making process.

By pressing the seeds from leftover strawberries, raspberries and blueberries, they created a sustainable beauty oil that is filled with anti-oxidants. Use it every day, and it will leave you with smooth, supple and moisturised skin. Good for the environment, it is even better for your complexion!

About Recycle Week

A celebration of recycling, Recycle Week aims to encourage everyone to recycle more. They offer tips and tricks to make recycling easier for everyone.

This year’s theme is ‘Thanking the nation: ‘Together – We Recycle’. It is all about thanking the nation for continuing to recycle despite the challenges that COVID-19 has presented. They want us all to recognise the sacrifices that key workers have made to keep recycling going and create positive change in the world around us.

While you can do your part and recycle right at home, we’ll hopefully see more beauty companies following the circular beauty trend and creating good-for-the-planet products. I’ll be on the lookout, don’t worry!

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Eleanore Nash

Eleanore Nash

Beauty Writer

An avid sportswoman, I'm always on the prowl for the latest trending hair and skincare products that will keep my curls bouncy and my skin glowing despite intense exercise. I believe that when you look good, you feel good and it gives you the confidence to always perform at your best.


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