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The Body Shop: Empowering Women For 25 Years

The Body Shop: Empowering Women For 25 Years

Some of you will have received a Body Butter from The Body Shop in your March GLOSSYBOXES. Whether you were treated to warm and nutty Shea Butter, fresh and exotic Coconut, or deliciously sophisticated Argan Oil, your super-rich and creamy Body Butter will soften, nourish and hydrate your skin for up to 48 hours.

Did you know, though, that all three of these body butters are formulated with sustainably-sourced Community Trade shea butter that has been empowering Ghanaian women and their communities for 25 years?

Shea Butter Empowers Ghana Women And Their Communities

This year, The Body Shop is celebrating 25 years of female empowerment with The Tungeiya Women’s Association in Ghana. They started their partnership in 1994 after The Body Shop founder, Dame Anita Roddick, visited Ghana and was inspired by the women who had treasured shea butter for generations.

shea butter

There’s A She In Every Shea

From 50 women in 1994, the Association has now grown into a 640 women operation that spans across 11 villages. They use an 18-step process passed down for generations to handcraft 390 tons of shea butter every year. For the past 25 years, The Body Shop have bought this shea butter, paying a premium on top of the agreed upon fair price.

shea butter

This partnership has empowered Ghanaian women and their communities. Together, they’ve helped Tungteiya’s social fund invest in community projects like healthcare, sanitation, water and education, benefiting 49 thousand people every year.

Discover The New Shea Products

It’s not just the butters in your box that contain shea nuts! This year, the Body Shop are sourcing even more shea butter and extending their shea range. The partnership will boost funding for Tungteiya’s vital community projects by an amazing 30% – and you can help too. Use the 25% voucher code from your GLOSSYBOX to purchase a product from the new range and support these Ghanaian women. Here’s what you can buy:

Multi-purpose, this shea butter boasts a rich and creamy texture that moisturises and nourishes your whole body.

shea butter

 

Apply to your body and face to hydrate dry skin, sooth tightness and relieve itchiness. You can also use it to smooth and soften chapped lips, or to care for dry and dull hair.

Ghanaian women have been using shea to replenish and protect their hair for centuries. Inspired by their wisdom and expertise, The Body Shop have developed a brand new shea haircare range.

shea butter

Step 1: Cleanse your hair with the Richly Replenishing Shea Shampoo. It lathers really well.

Step 2: Massage the Richly Replenishing Shea Conditioner into damp hair. Start at mid-lengths and focus on the dry ends.

Step 3: Once a week, you can also use the Richly Replenishing Shea Hair Mask to give your tresses an extra nourishing boost. Apply from root-to-tip, allow to sit for five minutes, then rinse thoroughly. This three step combo will transform dry and dull locks into smooth and hydrated ones. Healthier and stronger hair, here we come!

The Body Shop: An Authoritative Feminist Brand

Since they starting working with the Tungteiya Women’s Association, The Body Shop have also co-founded the Global Shea Alliance, an organisation that benefits the 8 million women who are crucial to the Shea Butter industry.

shea butter

Among other empowering Community Trade projects, they also started sourcing Coconut Oil from the Women In Business Development Incorporated in Samoa and buying Argan Oil from the Targanine Cooperative. While the first partnership gives Samoan women the chance to work and create a sustainable way of life for their families, the second provides 300 Berber women with the opportunity to earn a fair wage, improve their social status and be financially independent. The Body Shop is a truly empowering feminist brand!

Feel Empowered With GLOSSYBOX

This month we’re bringing you an edit of 5 fabulous makeup, skincare and haircare products, all of which have an empowering story behind them. Order yours today!



Eleanore Nash

Eleanore Nash

Goldielocks

An avid sportswoman, I'm always on the prowl for the latest trending hair and skincare products that will keep my curls bouncy and my skin glowing despite intense exercise. I believe that when you look good, you feel good and it gives you the confidence to always perform at your best.