Fragrance

Here’s Why Painting On Perfume Is Now A Thing…

Here’s Why Painting On Perfume Is Now A Thing…

Handbags are heavy enough without adding a glass bottle of perfume into the mix – and let’s not ignore the fact that glass is, well, very smashable. For years the way we wear perfume has been set in stone and has involved either spraying or dabbing the scent directly onto skin. One woman, Jo Malone MBE, has single-handedly changed the way we view scent; she made home fragrance a thing and her innovations in scent have altered the world of fragrance forever. She has done it again with her Jo Loves A Fragrance Paintbrush, £40, which delivers scent via a gel in a clickable paintbrush.

What makes the gel so special is that it dries quickly, which means you can be on the tube, bus or in the back of a taxi and apply your perfume without anyone else having to share the experience with you. It allows you to paint on behind your ears, rather than spray wildly and hope for the best, and means you can target your pulse points, such as wrists, without having to then waft the perfume dry.

The Fragrance Paintbrush was born in Jo’s Elizabeth Street boutique via her ‘ Fragrance Tapas Experience’ where scents were painted onto the client to see what they thought. From here Jo has developed the paintbrush to put you in control of how much, where and when you apply your scent.

Jo Loves A Fragrance Paintbrush, £40, comes in four scents: the citrusy Pomelo, the floral White Rose & Lemon Leaves, the seductive Green Orange and Coriander and the sexy Red Truffle 21.

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GLOSSYBOX

GLOSSYBOX

Writer and expert