2. Eyeshadow Palettes – W7 vs HUDA, Urban Decay & Anastasia Beverly Hills
When it comes to eyeshadow palettes, there’s pretty much an affordable copy-cat version for every cult one out there. When it comes to the best makeup dupes, though, you can’t beat W7.
Huda Beauty’s Desert Dusk vs W7’s Dusk Till Dawn
While Huda Beauty’s iconic Desert Dusk palette retails at £56, you can buy an almost exact replica for just £9.95. Featuring a range of rich and intense colours, including 7 mattes and 7 glittery foils, you honestly can’t tell the difference between the original and W7’s Dusk Till Dawn dupe.
buy the W7 Dusk Till Dawn palette – buy the HUDA Beauty Desert Dusk palette
Urban Decay’s Naked Heat vs W7’s Blazin
Why would you splurge on the original UB palette for £42, when you can get W7’s Blazin palette for just £9.95. Filled with 12 hues that range from natural nudes to warm orange and browns hues, the shades are almost perfect matches. Better yet, the pigments are really blendable and offer a great colour payoff.
buy the W7 Blazin palette – buy the Urban Decay Naked Heat palette
Anastasia Beverly Hills’ Modern Renaissance vs W7’s Delicious
Every makeup lover will tell you that ABH’s Modern Renaissance palette is a must-have. Of course, £43 can be a bit of a stretch, so if money is a bit tight, I’d recommend getting W7’s Delicious palette for just £9.95. Boasting 14 shades that range from nudes to browns, pinks to plums and creams to oranges, it is ABH’s practically identical twin.
buy the W7 Delicious palette – buy the ABH Modern Renaissance palette
3. Mascara – Too Faced vs L’Oréal
Too Faced’s Better Than Sex Mascara has earned a cult following (particularly in the US). If you’re a fan of thick mascara brushes that makes your lashes look fuller and curlier, then you’ve no doubt had this mascara recommended to you before now. Retailing at £19, though, it is a little on the pricey side.
A great alternative? L’Oréal’s Paradise Volumising Mascara which costs £11.99. While Too Faced’s mascara is enriched with collagen to create fuller and thicker lashes, L’Oréal’s mascara uses castor oil to achieve the same effect. Both define and volumise every lash without causing any clumping or flaking. The only major difference is the price tag.