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Meet White Glo, The Brand Founded For Models And Actors

Meet White Glo, The Brand Founded For Models And Actors
Writer and expert4 years ago
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This month, we’ve introduced you to a range of brands and products that will make you the star of the show. While makeup is an obvious way to look spotlight-ready, many of us often overlook the power of a pearly white smile to capture everyone’s attention. That’s why we’ve introduced some of you to White Glo, the number one whitening toothpaste from Australia.

Introducing White Glo

For those of you who may not have heard of White Glo before, allow me to introduce you to this bestselling Australian brand. It has a pretty glamorous history!

You see, White Glo was originally developed for makeup artists who would then use it on models and actors before they made their on-screen appearances. When word spread about how effective the White Glo formula was, however, more and more people asked for it to be made available to the public. So, in 1995, two years after its debut, White Glo was launched on the Australian market.

White Glo's mission was to use the latest research and technology to enable everyone to enjoy the confidence of a beautiful, white, brighter smile.

Their original (and now iconic) White Glo teeth enamel whitening system was an instant hint in Australia. 25 years later and they now retail all over the world. Lucky us!

Your White Glo Professionals Choice Whitening Toothpaste

If you were one of the lucky few to be treated to the White Glo Professionals Choice Whitening Toothpaste, you’ll already know just how good it is.


Well, it’s all thanks to the built-in micro particles! You see, these particles work to safely and effectively whiten your teeth. Used daily, they improve yellowing and lighten discolouration. You’ll never need to worry about drinking too much tea and wine or eating foods with strong colouring again. You’ll also be happy to know that this toothpaste contains fluoride that protects your teeth against cavities.

More From The Range

While the Professionals Choice Whitening Toothpaste is their most popular toothpaste, White Glo also sell an array of other whitening toothpastes that target more specific problems. If you’re vegan, drink too much caffeine, or are a smoker, then the below products may be of interest…

Specifically formulated to target discolouration and yellowing caused by drinking too much tea or coffee (oops!), the White Glo Coffee & Tea Drinkers Formula Whitening Toothpaste boasts micro polishing particles that remove stains over time. Better yet, their exclusive micro-wax protective shield formula also helps to prevent new stains from forming. It’s the secret to whiter, shinier and glossier teeth!

Every day, we consume so much food and drink that stains the enamel on our teeth and this can really take its toll. So, if you’re concerned about deep stains and discolouration, I’d recommend opting for White Glo’s Whitening toothpaste with Activated Charcoal Particles.

It is formulated with highly absorbent Activated Charcoal Particles that penetrate into your enamel to draw out stubborn stains and leave teeth looking brighter and whiter.

If any of you are or were smokers, you may have tobacco-induced stains on your teeth. Well, the White Glo Smokers Formula Whitening Toothpaste is exactly what you need. It was specifically formulated to lift stains and discolouration caused by smoking. It also has an extra-strength formula that reduces ‘smokers breath’ and maintains fresh breath throughout the day.

Free for harsh chemicals, fluoride, peroxide and bleaches, this natural whitening toothpaste is healthy and safe (but just as effective as the other whitening toothpaste in the range!). You’ll also be happy to know that it is organic, vegan and gluten-free.

You can explore their full range on their website.

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