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ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.

Directions:
  • Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Brand:
  • Icona Milano

Icona Milano Emotion Allowed

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ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.

Directions:
  • Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Brand:
  • Icona Milano

Customer Reviews

Overall Rating : 3.72 / 5 (339 Reviews)
  • 104 5 star reviews
  • 102 4 star reviews
  • 83 3 star reviews
  • 33 2 star reviews
  • 17 1 star reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Love this mascara

I love this mascara, it makes my lashes look long and not spidery

beautiful mascara

I always have a problem with mascaras smudging but this one didn't and it lasted all day

Stays put in the water

This isn’t the best mascara I’ve used, I’m not to keen on the brush it does clump , but it stays on whilst you swim no panda eyes when you get out of the pool so that’s a win x

Mascara

This mascara gave me length and a little bit of volume, but I prefer mascaras with big, fat wands that add a lot of volume to your lashes. Nevertheless, this lasted me all day and didn't irritate my eyes.

Mascara

Didn't like this mascara however I passed it on to my friend who.loves it

Love it

Finally found a mascara that doesn't flake and irritate my eyes. Applicator brush is easy to hold and skinny enough for precision application.

Average mascara

I thought this product was ok. It's nothing special compared to others I've used .it's ok if you have ran out of mascara

Best waterproof mascara

I don't normally use waterproof mascara but this one lengthens my bottom lashes really well! 

mascara

this gives good volume and thickens the lashes nicely

Loved this product

Adds length and definition to the eyes , a great mascara and I feel like my eyes really stand out with this on .