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  • Product Description

    ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.

  • Product Details
    Brand:
    Icona Milano
    Directions:

    Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Icona Milano Emotion Allowed

337 Reviews
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  • Product Description

    ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.

  • Product Details
    Brand:
    Icona Milano
    Directions:

    Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.

Customer Reviews

3.71

337 Reviews

5 102
4 102
3 83
2 33
1 17
See all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.

Stays put in the water

This isn’t the best mascara I’ve used, I’m not to keen on the brush it does clump , but it stays on whilst you swim no panda eyes when you get out of the pool so that’s a win x

Mascara

This mascara gave me length and a little bit of volume, but I prefer mascaras with big, fat wands that add a lot of volume to your lashes. Nevertheless, this lasted me all day and didn't irritate my eyes.

Mascara

Didn't like this mascara however I passed it on to my friend who.loves it

Love it

Finally found a mascara that doesn't flake and irritate my eyes. Applicator brush is easy to hold and skinny enough for precision application.

Average mascara

I thought this product was ok. It's nothing special compared to others I've used .it's ok if you have ran out of mascara

Best waterproof mascara

I don't normally use waterproof mascara but this one lengthens my bottom lashes really well! 

mascara

this gives good volume and thickens the lashes nicely

Loved this product

Adds length and definition to the eyes , a great mascara and I feel like my eyes really stand out with this on .

Keeps the curl

I like this mascara, I have a really hard time finding mascara that holds a curl on my lashes but this does. It has some thickening and lengthening properties but not anything to wow you, I just really like it as it holds my lashes in place.

Unimpressed

I was looking forward to trying this Mascara after reading good reviews online, however I found it smudged easily on my eyelids. The one thing I long for in a good mascara is how easy it is to remove at the end of the day. I really struggled to get all the product off my lashes with lots of rubbing and plenty of makeup remover. The product is a decent black colour and provided me with fairly lengthened lashes once applied, however due to the removal issues and irritating my eyes with excessive rubbing I wont be re-using.

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