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GLOSSYBOX Press Releases

Keep up to date with the latest GLOSSYBOX press coverage and features from our fabulous press team.

Press Releases
May 2014 Press Release - A Super GLOSSY Collaboration

Global beauty subscription company Glossybox, has announced an exciting partnership with Superdrug for its May Subscription box, to help celebrate the beauty retailer’s 50th birthday. Superdrug has been the go-to destination for beauty and health needs over the past 50 years and together with Glossybox, has curated a box to showcase an edit of summer products.


Launching over 3,000 new products a year, Superdrug is the perfect Glossybox partner, as beauty discovery is at the heart of what they both do, with Glossybox aiming to introduce new handbag heroes to their subscribers every month.

The May box promises at least 4 full size products, along with a few extra treats. Featuring cult make up brands such as, Maybelline and Rimmel with new launches from Simple and Max Factor. This celebratory box also contains Superdrug exclusives from B, Solait and Glossybox premieres courtesy of Blow Pro and I Love Cosmetics. Glossybox MD Rachel Kavanagh says:

‘Superdrug is an iconic British business that has paved the way as a one stop shop for beauty over the last 50 years. We curated the Glossybox Superdrug edition to highlight this and we are thrilled to help them celebrate this incredible milestone.’

The May Glossybox is £10 (+P&P)* and will be available throughout May 2014 from www.glossybox.co.uk while stocks last.

Looking for the perfect monthly treat? Simply choose from one of our Glossybox subscription offers. Choose from a three, six or twelve-month subscription, or why not purchase it as a gift for a beauty-loving friend?

ENDS-

For further information, images, interview opportunities and product samples, please contact:

Lucy Hodnett, Press & Marketing Manager, GLOSSYBOX

July 2014, Celebrate Three Years With GLOSSYBOX

This August, global beauty subscription company, GLOSSYBOX will celebrate their 3rd anniversary in style with a subtle makeover of their iconic pastel pink box.

Exuding sophistication and elegance, the new packaging demonstrates the luxury nature of the brand aligning itself with the beauty elite. The August Birthday Box offers a bespoke Kryolan Illuminator created exclusively for GLOSSYBOX, and a mix of beauty heroes including Philip Kingsley Elasticizer, Figs & Rouge Hand Cream, Comfort Zone Cleansing Milk and Lalique’s renowned, L’amour eau de parfum.

Selling 1 box every 12 seconds, operating in 3 continents and 10 different countries, GLOSSYBOX has established themselves as an industry leader bringing the best in beauty trends from more than 500 international brands over the last 3 years.

Charles von Abercron, Founder and Global CEO of GLOSSYBOX reflects, “We have come a long way with GLOSSYBOX and I am extremely proud to see the transformation from an idea to the beauty company it is today. I want to express my greatest gratitude towards all of our subscribers, loyal partners and supporters from all over the world – without them, GLOSSYBOX would have never come this far”.

The August Birthday GLOSSYBOX is £10 (+P&P) and will be available throughout August 2014 from www.glossybox.co.uk while stocks last.

GLOSSYBOX is that perfect monthly treat for just £10 per month. Subscriptions start at £30 (+P&P) for a three-month subscription, £50 (+P&P) for a six-month subscription and £100 (+P&P) for a twelve-month subscription.

August 2014, Why Women Really Wear Makeup

Global beauty subscription company, GLOSSYBOX, asked its customers to complete a survey to discover the real reason why women wear makeup. We wanted to know everything, from when our subscribers first started wearing makeup to when they were last seen without it!

8,416 GLOSSYBOX subscribers from the UK took part in the online survey throughout August 2014. 100% of those who took part were female.

With 75% of GLOSSYBOX subscribers revealing that they wear makup every day, we wanted to go beneath the foundation to find out their makeup secrets. We asked our customers what was the main reason they wore makeup and whilst 18% used it as a tool to express their personalities and 11% confessed it was to attract a partner, 74% of GLOSSYBOX customers revealed that they used makeup to feel more confident about themselves.

82% of suveyed women said that makeup made them look more attractive and 43% confessed that they would never be seen in public bare faced. Makeup clearly holds huge value for our subscribers with 66% recording that they consider it a necessity in their everyday lives.

When settled in a relationship it appears GLOSSYBOX customers are prepared to go naked with 83% confident enough not to conceal their face in front of a partner. However, 17% still said that they would only take the bare faced plunge if they thought they were looking good enough without makeup at the time. Only 83 GLOSSYBOX subscribers admitted they would never let their other half see them without makeup.

Whilst the majority of our customers said that they started wearing makup between the ages of 13 and 14, 56% felt that 15 to 16 should be the appropriate age for girls to start experimenting with makeup. There were still over 100 subscribers that felt girls younger than 10 should be able to wear makup whilst almost 2000 said that girls should be discouraged from experimenting with makeup until they are at least 19.

GLOSSBOX customers are cosmetics crazy and mascara was voted their weapon of choice. 68% spent between £25 and £45 on just makeup alone each month and 65% of subscibers said they reguarly experimented with new trends and products. However when it comes to their morning routine, time is on a tight leash with 68% applying their makeup in under 15 minutes!

GLOSSYBOX creates monthly boxes of the best beauty edits for our subscribers to trial and experience. The September GLOSSYBOX is £10 (+P&P) and will be available throughout September 2014 from www.glossybox.co.uk while stocks last.

October 2014, GLOSSYBOX Has Gone Colour Crazy!

The October GLOSSYBOX has gone colour crazy with an Andy Warhol inspired collector‘s edition Pop Art Box that comes in four eye-catching different colours.

GLOSSYBOX have married up the perfect mix of beauty products this month offering an edit of skincare, colour and haircare treats from brands including Nuxe, Rimmel and cult colour hero, Ciate. The October box boasts products such as a defining lip crayon, a rejuvenating lip peel, hydrating BB cream, stunning fragrance, nourishing hair mask and intensive moisturiser. This box has all the beauty essentials to make you look like a work of art!

Presented in a Collector‘s Edition Pop Art Box, the October GLOSSYBOX is £10 (+P&P) and will be available throughout October 2014 from www.glossybox.co.uk while stocks last.

Looking for the perfect monthly treat? Simply choose from one of our GLOSSYBOX subscription offers. Choose from a three, six or twelve-month subscription, or why not purchase it as a gift for a beauty-loving friend?

Subscriptions start at £30 (+P&P) for a three-month subscription, £50 (+P&P) for a six-month subscription and £100 (+P&P) for a twelve-month subscription.

December 2015, GLOSSYBOX Appoints Dr. Caren Genthner-Kappesz As CEO

Berlin. Charles von Abercron, founder and Managing Director of GLOSSYBOX, is stepping down from his position as CEO at his own request on 31 December 2015 after five years in the role. He will remain associated with the company as a consultant. From 1 January 2016, the new CEO will be Dr Caren Genthner-Kappesz.

Dr Caren Genthner-Kappesz started her career as a consultant at Boston Consulting Group in 1998. After establishing and selling her own consultancy, she moved to eBay in 2003, where she was responsible for the German advertising business, among other things, before becoming CEO of the eBay subsidiary shopping.com in 2007. In 2011 she worked as COO at brands4friends, before moving to Naspers in South Africa in 2013. There she was initially CEO of the eCommerce market leader kalahari.com (today: takealot.com) and subsequently CEO of MIH Internet Africa.

Oliver Samwer, CEO of Rocket Internet SE, lead investor of GLOSSYBOX: “I am very pleased that we were able to recruit Dr Caren Genthner-Kappesz as the new CEO of GLOSSYBOX. Caren has extensive experience in various digital industries and markets and was able to demonstrate her organisational skills and leadership qualities in her previous positions. I would like to thank Charles for his substantial achievements on behalf of all the investors: He founded the company, ran it successfully in turbulent times, and last but not least, he pursued a very courageous course that has led to the health and profitability of GLOSSYBOX today.”

Dr Caren Genthner-Kappesz: “The beauty sector still harbours great potential in the digital market. I am therefore very glad to assume responsibility for a strong international business at GLOSSYBOX and together with a great team to develop it further as a top brand in this segment.”

Charles von Abercron, founder of GLOSSYBOX: “I am very proud of what we we have been able to achieve with GLOSSYBOX in the last five years. I would like to thank everyone who has played a part in this and I am glad that I will continue to remain associated with GLOSSYBOX as a consultant.”

GLOSSYBOX was founded in Berlin by Charles von Abercron in 2011 and is represented today at five locations operating in ten countries. The turnover of GLOSSYBOX grew by more than 40 percent in 2015; since its inception GLOSSYBOX has sold almost ten million Beauty Boxes.

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